Rachael Baker
Managing Director
Rachael, a 4th generation family member, joined the business in 2013 and became Managing Director in 2022. With a scientific PhD and a number of business administration qualifications, Rachael is passionate about encouraging more diversity within engineering and construction. She is also a member of the Liverpool City Region Business and Enterprise Board, working with others to make the region the best place in the UK to live and work.
Guy Stanley
Sales Director
Also a 3rd generation family member who started here in 1977, Guy is a qualified engineer, who ran the workshop, before moving into Sales. His in depth experience in his specialist areas of turning, solid wood laminating, solid wood furniture and general joinery make him the person to speak to for advice on the correct machine to specify in these important areas of the industry.
John Stanley
Sales Director
Having worked in the company since 1976 John has developed an unrivaled network of worldwide partners and dealers for used machinery. This means he has access to the supply of, and markets for good quality used woodworking machinery. A 3rd generation family member, who is responsible for purchasing and UK / worldwide sales for used equipment, John has his finger on the pulse of the used machinery industry .
Ian Stanley
Sales Director
Ian, a 4th generation family member has worked for the company since 2003, and joined the machinery sales team in January 2014. Specialising in crosscuts and MBA machinery, he is also a qualified engineer having previously worked as a service technician installing and maintaining new and used equipment.
Paul Parker
Sales Director
Paul began his career at JJ Smith in 1988, being part of the transport and logistics department. He moved in to sales and is now the product specialist in machinery for door and window production, including through feed CNC door or frame lines and automatic single or multi-head mortising machines. In addition he is also responsible for special projects.
Michael Keegan
Sales Engineer
Michael’s journey at JJ Smith began in 2021 as apprentice in engineering, recently evolving into a sales role. His in-depth understanding of our woodworking machinery makes him an invaluable asset to the team and he always goes above and beyond for customers, offering tailored advice on how they can integrate the optimal woodworking solutions into their businesses.
Emily Briers
Marketing Manager
Emily joined us in August 2023 as Marketing Manager and is on a mission to propel our brand to new heights in the woodworking machinery market! From crafting new campaigns and initiatives, to creating insightful digital content, it’s Emily’s role to enhance brand awareness, generate new enquiries, and uphold JJ Smith’s sterling reputation.
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